We built transparent pricing because our competitors don't — and that's no accident. You deserve to know exactly what you're paying before you book a demo.
For a cosmetic dentist, a single smile makeover or composite bonding consultation is worth £1,500–£4,000. A missed call isn't an inconvenience — it's money left on the table.
For single-location clinics and practices getting started with AI booking. Everything you need to stop missing calls.
Everything in Starter, plus automated re-engagement, WhatsApp, and integrations with Dentally and SOE.
For multi-location groups and premium private clinics. Unlimited SMS, AI voice agent for live calls, and a dedicated account manager.
Add £35 per confirmed booking — you pay nothing extra unless the appointment actually happens. We're that confident.
| Feature | Starter £495/mo |
Pro £695/mo |
Scale £1,500/mo |
|---|---|---|---|
| Core Booking | |||
| Missed-call SMS automation | ✓ | ✓ | ✓ |
| AI web chat widget | ✓ | ✓ | ✓ |
| 24/7 phone answering | ✓ | ✓ | ✓ |
| Appointment reminders | ✓ | ✓ | ✓ |
| WhatsApp booking channel | — | ✓ | ✓ |
| AI voice agent (live calls) | — | — | ✓ |
| Recovery & Engagement | |||
| No-show recovery sequences | — | ✓ | ✓ |
| Patient re-engagement campaigns | — | ✓ | ✓ |
| Integrations | |||
| Calendly / Cliniko | ✓ | ✓ | ✓ |
| Dentally / SOE | — | ✓ | ✓ |
| Custom CRM integration | — | — | ✓ |
| Support & Reporting | |||
| Monthly performance report | ✓ | ✓ | ✓ |
| Quarterly strategy call | — | ✓ | ✓ |
| Weekly reporting calls | — | — | ✓ |
| Dedicated account manager | — | — | ✓ |
| Volume | |||
| Inbound SMS/month | 200 | 600 | Unlimited |
| Locations | 1 | 1 | Unlimited |
No setup fee. You pay the monthly subscription and that's it. We'll get you live within a week on Starter, or 48 hours on Pro.
Yes. Monthly rolling contract — give us 30 days' notice and you're out. No cancellation fee.
We'll let you know when you're at 80% of your monthly limit. Exceeding it is charged at standard per-SMS rates (typically under £0.05/SMS). Scale has no limit.
You can add a £35-per-booking charge on top of your subscription. We only earn it when an appointment is confirmed. Many clients prefer the subscription-only model — it's entirely optional.
Starter and Pro use our standard booking flows out of the box. Scale clients get fully custom workflows built to your specification, including multi-step booking journeys, conditional logic, and custom field capture.
Starter ships with Calendly and Cliniko integrations. Pro adds Dentally and SOE. Scale clients can request a custom integration with any system via their account manager.
Book a 20-minute demo. We'll show you exactly how BookLoop would work for your practice — no hard sell, no pressure.
Most demos take under 20 minutes. We answer every enquiry within 1 business hour.